Marketer | Brand Builder | Content Strategist
A sampling of recent tech-focused projects
Billed as a focus group for the 21st century, the company has developed a product that analyzes social media posts (sarcasm, misspellings, conflicting emojis and hashtags, included) across Facebook, Twitter, YouTube and Instagram, and extracts emotional reactions. Those Game of Thrones Facebook fans? 36% were excited. And the This Is Us Twitter following? 25.5% of them expressed love.
Villains have been integral to human storytelling for thousands of years. But the study shows the specific magnitude that feelings of hate have in drawing an audience into a plot.
Advertisers shelled out as much as $5 million for 30 seconds of screentime time during this year’s big game, according to ad-tracker Kantar Media. But official sponsors weren’t alone in trying to nab some attention: Countless other brands also tried to cash in on an highly-engaged second screen audience on Instagram, Facebook, Snapchat, and, most importantly, Twitter.