I'm passionate about the evolution of storytelling in the 21st century landscape. Whether it was redesigning my college newspaper's website to prioritize social media sharing in 2009 or revolutionizing how audiences are measured through my work at Canvs in 2017, I've always been passionate about how the media industry is redefining tried and true success metrics.
I've spent the last 7 years in entertainment marketing, working on all sides of the industry (agency, brand, and vendor-side). This experience has given me a holistic view of some of the finer points of the challenges currently facing content creators.
Currently I work at Canvs, a emotion analytics company redefining how big brands (like HBO, Viacom, Turner, and NBU) prioritize social media metrics. There, I'm able to bring my love of all things digital and media to life through the development of the overall marketing and communications strategy, including public relations, social media and content concerning our events, initiatives and programs.
Previously, I worked at HISTORY where I produced high-impact brand and program-specific 360-marketing campaigns. Most notably, I spearheaded the digital & social media campaigns for Emmy-award winning miniseries Hatfields & McCoys and The Bible. During my time at HISTORY, I was incredibly honored to have worked on show campaigns that have been recognized by the industry, including: Clio Key Art Awards, The Faxies Awards, Obie, and DigiDay Publishing Awards.
Outside of work I spend my time volunteering for the causes closest to my heart. For the past 4 years, I've volunteered for The Junior League of New York where I've worked to help teenager girls in underserved communities prepare for college and professional life through resume writing, job skills training, and mentorship. Additionally, I volunteer for the John E. Kostic Foundation, where I manage strategic partnerships with organizations like Cooper University Hospital in Camden, NJ and the Starlight Foundation.
Spotlight on GOAL Volunteer
The Junior League of New York, March 2017
John E Kostic Memorial Foundation Pledges $400,000 for New Pediatric Infusion Center at Cooper
Cooper University Hospital, September 2015
Meet Emily Kostic, Social Media Associate, HISTORY
Her Campus, October 2011
Rowan's Kostic making her mark in online journalism
Rowan University Newswire, September 2009