Oh, hey there.

  I sometimes wear sunglasses inside and think it's REALLY funny

I'm passionate about the evolution of storytelling in the 21st century landscape. Whether it was redesigning my college newspaper's website to prioritize social media engagement in 2009 or revolutionizing how audiences are measured through my work at Canvs in 2018, I've always been passionate about how the media industry is redefining tried and true success metrics. 

I've spent the last 8 years in entertainment marketing, working on all sides of the industry (agency, brand, and vendor-side). This experience has given me a holistic view of some of the finer points of the challenges currently facing content creators.

Currently, I work at Canvs, an emotion measurement company redefining how big brands (like HBO, Viacom, Turner, and NBU) prioritize how they understand their audiences' behaviors on social media. There, I'm able to bring my love of all things digital and media to life through the development of the overall marketing and communications strategy, including public relations, social media and content concerning our events, initiatives and programs.

Previously, I worked at HISTORY where I produced high-impact brand and program-specific 360-marketing campaigns. Most notably, I spearheaded the digital & social media campaigns for Emmy-award winning miniseries Hatfields & McCoys and The Bible. During my time at HISTORY, I was incredibly honored to have worked on show campaigns that have been recognized by the industry, including: Clio Key Art Awards, The Faxies Awards, Obie, and DigiDay Publishing Awards.

Outside of work I spend my time volunteering for the causes closest to my heart. For the past 4 years, I've volunteered for The Junior League of New York where I've worked to help teenager girls in underserved communities prepare for college and professional life through resume writing, job skills training, and mentorship. Additionally, I volunteer for the John E. Kostic Foundation, where I manage strategic partnerships with organizations like Cooper University Hospital in Camden, NJ and the Starlight Foundation.

I'm also a proud member of New York Women in Communications and Women in Cable Telecommunications. Reach out to me directly here or follow me on Twitter @emilykostic.